What Guests Want in 2026

In 2026, guests expect more than just great taste from a premium fried chicken brand in India. They are looking for bold flavours, quick convenience, and an experience that feels truly international yet rooted in local cravings. MB Chicken, a top Canadian fried chicken brand now growing as an international QSR chain in India, is shaping its menu and in-store experience around exactly these expectations.​

Flavours: Signature Items Guests Crave

MB Chicken has built a flavour-first menu where every hero item is hand-crafted, chef-tested and designed to “crave delicious.”​

• MB Signature Chicken: Hand-cut, marinated fresh, and breaded in MB’s proprietary spice blend, this crispy, juicy fried chicken remains the core favourite for families and foodies. Guests love the choice of Original, Spicy or a mix of both, making it easy to match different spice preferences at one table.​

• MB Big Mary Burger: The MB Big Mary burger (Big Mary Original Burger) features a whole Grade A chicken breast, hand-breaded, cooked golden, and served on a sesame bun with mayo, lettuce and the iconic pickle on top. As Canadian fried chicken royalty and a star of the mb chicken menu, it is the go‑to option for burger lovers seeking something more premium than a standard chicken sandwich.​

• MB Chicken Tater Poutine: Guests “mad over taters” have quickly adopted mb chicken tater poutine as the new obsession—crispy potato taters loaded with savoury gravy and cheese, bringing authentic Canadian comfort food to Indian plates.​

• MB Dynamite Tenders: For spice enthusiasts, mb dynamite tenders deliver crispy strips of fresh chicken tossed or served with a fiery sauce, balancing heat with MB’s signature crunch; they’re frequently highlighted in social content and menu storytelling as must-try snacks.​

Together, these hero items make MB Chicken’s flavours stand out in India’s competitive QSR market, reinforcing its positioning as a premium fried chicken brand in India.​

Convenience: QSR Built for Busy Lifestyles

Guests in 2026 demand speed and flexibility without compromising on quality. MB Chicken answers this by operating as a top international QSR chain in India, bringing Canadian-style fried chicken formats to Indian cities.​

• The mb chicken menu is structured around easy-to-choose combos, bowls, burgers and shareable feasts so guests can decide in seconds, whether dining in, taking away or ordering online.​

• Drive‑thru formats, digital ordering, and aggregator partnerships allow guests to enjoy fresh fried chicken, Big Mary burgers or tater poutine quickly, while still benefiting from MB’s “made fresh from scratch” philosophy.​

This mix of convenience and craft positions MB Chicken as a modern international QSR that understands India’s fast-paced lifestyle.

Experience: From International Brand to Local Favourite

What truly differentiates MB Chicken is the overall experience global credibility paired with local relevance. Originating in Newfoundland, Canada, MB Chicken has expanded across Canada, the UK, Mexico and now India, building its reputation on hand-breaded chicken and real‑potato taters.​

• As a top international QSR chain in India, MB Chicken brings global favourites like MB Signature Chicken, the Big Mary burger and Tater Poutine, while also curating veg options and rice bowls tailored for Indian tastes.​

• Guest reviews and chef endorsements highlight the brand’s focus on freshness, clean ingredients and generous portions, creating trust and emotional connection with diners who want both indulgence and quality.​

In 2026, guests are choosing MB Chicken not just for a quick bite, but for an experience that feels premium, global and consistently satisfying.

Looking Ahead: 2026 and Beyond

As expectations evolve, MB Chicken continues to refine its mb chicken menu around the items guests love most.  With its commitment to fresh fried chicken, flavour innovation, convenience and memorable experiences, MB Chicken is well positioned to remain the leading premium fried chicken brand in India in 2026 and beyond.