The quick-service restaurant (QSR) industry in India is booming, evolving rapidly to meet the tastes and expectations of a young, urban population hungry for variety and quality. Among the many players reshaping the fast-food landscape, MB Chicken stands out for spearheading the fresh fried chicken revolution, offering a unique blend of international flavors with a local twist.

MB Chicken: A Global Brand Entering India’s QSR Market

Originating from Newfoundland, Canada, MB Chicken—also known as Mary Brown’s Chicken internationally—has built its reputation on hand-breaded, freshly prepared fried chicken and signature “Taters.” The brand has a strong presence in Canada, UK, and Mexico and recently made a powerful entry into the Indian market. The flagship MB Chicken India outlet opened in April 2025 at Sector 35C, Chandigarh. Soon after, MB Chicken launched India’s first drive-through outlet at Doraha, near Ludhiana, Punjab—offering convenience alongside crave-worthy flavors.

With its fresh fried chicken as the cornerstone, MB Chicken is widely regarded as the number 1 chicken fast food restaurant innovating in India’s QSR space.

Why MB Chicken’s Fresh Fried Chicken Is Winning Hearts

The differentiation is clear: MB Chicken commits to a “Made Fresh from Scratch” promise. Unlike many fast-food chains relying on frozen or pre-processed products, MB Chicken ensures fresh marination, hand-breading, and cooking only after order placement. This dedication to freshness creates a crispy yet juicy bite that sets it apart.

Food critics and industry experts—like celebrity chefs Manjit Gill, Vivek Saggar, and Vijaya Baskaran—have praised MB Chicken’s ability to meld premium ingredients, authentic Canadian recipes, and smart localization for Indian palates.

Meeting the Demands of India’s Growing QSR Market

India’s QSR market size is projected to reach $43.5 billion by 2030, fueled by rising disposable incomes and increasing consumer preference for fast yet quality dining. Meat-based fast food, especially chicken, leads growth due to changing dietary habits and youth-driven demand.

With this backdrop, MB Chicken arrives not just as another fast-food option but as a category-defining leader focused on quality, consistency, hygiene, and customer experience.

MB Chicken’s Unique Presence in India

1. Flagship Outlet in Chandigarh

Sector 35C, Chandigarh, serves as MB Chicken India’s debut landmark. The outlet offers an inviting dine-in experience with modern interiors and impeccable hygiene standards, drawing young professionals, families, and food enthusiasts keen to taste Canada’s culinary favorite.

2. Drive-Through Outlet at Doraha, Ludhiana

MB Chicken took convenience to another level by launching India’s first drive-thru chicken outlet at Doraha, Ludhiana. Perfect for on-the-go customers, this location exemplifies MB Chicken’s commitment to innovation in service alongside food quality.

Excellence Beyond Food: Hygiene and Customer Service

MB Chicken follows strict international hygiene protocols, responding to heightened customer expectations post-pandemic. The brand emphasizes exceptional hospitality, with staff trained to provide welcoming and quick service, reinforcing MB Chicken’s status as the best quick service restaurant in India.

A Growing Footprint: Plans for Further Expansion

After its auspicious launch in Chandigarh and Doraha, MB Chicken is targeting aggressive expansion in key markets including Gurugram, Jalandhar, and Delhi NCR, aiming to become a top contender among Indian QSR chains.

Their vision is clear: combine “fresh fried chicken” excellence with world-class customer experience and innovation, becoming synonymous with quality chicken fast food in India.

Why MB Chicken Stands Out in India’s Competitive QSR Landscape

• Premium Fresh Ingredients: Maintaining quality from sourcing to plating.

• Unique Canadian Heritage: Leveraging global experience with India-specific adaptation.

• Innovative Formats: Flagship dine-in and drive-through models meeting varied demand.

• Dynamic Menu: MB Chicken’s menu features the signature Big Mary® sandwich, crispy strips, wings, and famous hand-cut, crispy Taters. It also includes regionally inspired vegetarian options and spice variations to cater to diverse tastes.

• Strong Brand Values: Commitment to hygiene, freshness, and hospitality.

Concluding Thoughts: Elevate Your Taste with MB Chicken

As the QSR sector in India surges, MB Chicken is undeniably leading the fresh fried chicken wave with unmatched quality and service. Whether you’re in Chandigarh or close to Ludhiana’s Doraha drive-through, MB Chicken invites you to savor their fresh, hand-breaded offerings crafted for genuine food lovers.

Craving delicious? MB Chicken is here to fulfill that promise with every bite—setting new standards for the best quick service restaurant in India.

Experience the magic of MB Chicken—India’s fastest-rising chicken QSR. Visit us to taste why we are the number 1 chicken fast food restaurant changing India’s dining culture.